Each year a new batch of younger drivers pulls onto America’s roadways. During their intensive training, they learn the rules of the road, how to maneuver a vehicle, and the importance of safe driving. Especially poignant for this new tech-savvy generation, they are warned about the dangers of distracted driving. With all of this preparation, there is one important area that seems to have been overlooked with younger drivers. That area is the importance of vehicle and tire maintenance.
A recent Tire Review article illustrates this problem by highlighting a recent study commissioned by Goodyear Auto Service and Just Tires. According to the study, “Younger drivers (millennial/Gen Z) are more than 1.5 times more likely to identify popular emojis correctly than the tire pressure monitoring system (TPMS) warning symbol.”
As the article points out, failure to identify the TPMS light likely means that the necessary services indicated by vehicle warning lights are being ignored. The study also found that most of the surveyed younger drivers were not taking adequate measures to prepare their vehicles for winter:
“Among drivers who live in areas with usually cold winters, less than half (42%) get their tires checked in advance of the winter season. And almost two in five winter drivers (37%) do not take any action at all to prepare their cars for winter unless they have an issue. As a general rule of thumb, drivers should check their tires monthly, especially during temperature shifts of 10 degrees or more.”
One of the best ways to combat the problem of poorly prepared younger drivers is for seasoned drivers to seek out the young people in their lives and offer them guidance. Educate new drivers on the importance of preventative car care and how proper maintenance directly effects driver safety.
- An 80 page Car Care Guide – available for download or in print
- Custom Service Schedule – with service reminders, recall notices, and more
- General Service Schedule – a quick summary of regular services
Take time to prepare the younger drivers in your life. They will benefit from increased confidence and you will enjoy the peace of mind in knowing they are fully ready for the road!